Privacy Policy

1. Who We Are

V4U Cine Hub Ltd (“V4U Cine Hub”, “CineHub”, “we”, “us” or “our”) is a company registered in England and Wales.

Company registration number: 17480021

Website: https://www.v4ucinehub.com

Privacy enquiries: privacy@v4ucinehub.com

V4U Cine Hub Ltd is the data controller responsible for personal information processed for its own platform activities.

We operate a UK-based multicultural cinema discovery, audience engagement and distribution-support platform, with a particular focus on Indian cinema while welcoming audiences and films from all cultural backgrounds.

Our services connect audiences, cinemas, film distributors and eligible business partners.

The platform is currently operating in Beta.

We process personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable data protection legislation.

2. Age Eligibility – Adults Only (18+)

V4U Cine Hub accounts and £1 cinema commitments are strictly limited to individuals aged 18 or over.

You must be at least 18 years old to register an account.

You must be at least 18 years old to make a £1 cinema commitment, purchase tickets through the platform or participate in wallet and reward programmes.

By registering, you confirm that you meet the minimum age requirement.

V4U may request reasonable evidence of age where necessary to verify eligibility or prevent misuse.

If we discover that an account has been registered by someone under 18, we may suspend or close the account and take appropriate steps to delete the personal information, subject to applicable legal and financial obligations.

Where an ineligible user has made a payment, any outstanding financial entitlement will be addressed in accordance with applicable law.

We do not knowingly provide registered account services to children or intentionally collect their personal information for those services.

Our website may contain general information about films that is publicly accessible. Any personal information collected through public website access, including technical data, will be handled in accordance with this policy.

Film admission remains subject to the relevant cinema’s age classification and admission policies.

3. Personal Information We Collect

Depending on how you use V4U Cine Hub, we may collect the following information.

Account information: Name, email address and telephone number. Account credentials, including hashed passwords. Account settings and preferences. Age eligibility confirmation and verification information where necessary.

Profile and location information: Postcode, town, city and county. Address where required for a service. Preferred cinema locations. Film and language preferences.

Booking and transaction information: £1 cinema commitments and payment references. Film selections and screening preferences. Ticket purchases, vouchers and booking status. Refunds, cancellations and account balances. CineCredit, loyalty rewards and Free Pass records.

Payment information: Payments are processed using Stripe or other authorised payment service providers. We may receive payment references, transaction amounts, payment status and limited payment-related information needed to administer transactions. Where payment details are entered directly into a payment provider’s secure interface, V4U does not receive the full card number or security code.

Technical and website information: IP address and device information. Browser type and session data. Website usage and technical logs. Cookie and tracking identifiers, where applicable.

Communications: Customer enquiries and complaints. Messages submitted through the platform. Support correspondence and feedback.

Business and distributor information: Business name and registration details. Business contact information. Authorised representative details. Film submissions, screening enquiries and commercial correspondence.

Affiliate and referral information: Where applicable, we may process referral identifiers, qualifying transaction information, commission status and reward eligibility records.

4. How We Use Your Information

We use personal information to:

• Register and manage eligible adult accounts.
• Process cinema commitments, bookings and payments.
• Administer customer balances, refunds and vouchers.
• Manage CineCredit and eligible loyalty programmes.
• Communicate screening updates and booking confirmations.
• Provide customer support.
• Support cinema and distributor demand analysis.
• Administer approved affiliate and referral programmes.
• Protect the platform against fraud and unauthorised access.
• Maintain required financial and legal records.
• Improve platform performance and customer experience.
• Send optional marketing communications where permitted.

5. Our Lawful Bases for Processing

We rely on the following lawful bases under UK GDPR, as appropriate to each activity.

Contract: To create accounts, administer cinema commitments, process bookings and provide requested services.

Legitimate interests: To protect platform security, prevent fraud, respond to relevant enquiries, improve services and manage appropriate business relationships, where those interests are not overridden by individuals’ rights.

Legal obligation: To comply with applicable accounting, tax, regulatory and other legal requirements.

Consent: Where required for optional marketing communications, non-essential cookies or other activities that rely on consent. Consent may be withdrawn at any time without affecting the lawfulness of earlier processing.

Where a particular activity requires a different lawful basis, we will identify and document the appropriate basis before processing.

6. Cinema Demand and Audience Insights

V4U uses recorded audience commitments and film preferences to help identify potential cinema screening demand.

We may provide cinemas and distributors with aggregated information about film interest, number of commitments, regional and cinema-location demand, campaign progress, and booking and conversion trends.

These reports are intended to support screening and distribution decisions without directly identifying individual customers.

We do not routinely share identifiable customer information with film distributors for their independent marketing purposes.

Where a confirmed booking requires information to be shared with a cinema, we limit disclosure to what is reasonably necessary.

7. CineCredit, Loyalty Rewards and Free Passes

Where these programmes are available, we process relevant information to:

• Determine eligibility.
• Issue and administer promotional rewards.
• Track redemption and expiry.
• Send reward notifications.
• Prevent fraudulent claims.
• Maintain accurate records.

Promotional CineCredit is treated separately from refundable customer deposits and cash balances. Reward information may be retained where necessary for accounting, customer support, disputes or legal obligations.

8. Affiliate and Referral Programmes

V4U may participate in third-party affiliate programmes, including programmes operated through networks such as Awin.

Where you choose to use an affiliate offer, the relevant network or retailer may process referral identifiers, tracking information or qualifying transaction data.

We may receive information necessary to validate commissions and administer rewards where permitted by the applicable programme.

Affiliate links do not necessarily provide customer rewards. Promotional CineCredit is only offered where permitted and approved.

Relevant third parties may act as independent data controllers under their own privacy policies.

9. Sharing Personal Information

We may share information with appropriate third parties where necessary, including:

• Payment providers: Such as Stripe, to process transactions.
• Hosting and technology providers: To operate and secure the platform.
• Email providers: To send account, booking and reward notifications.
• Cinemas: To fulfil confirmed bookings.
• Affiliate networks and retailers: For permitted referral tracking and reward administration.
• Professional advisers: For legal, accounting and compliance purposes.
• Public authorities: Where disclosure is required or permitted by law.

We do not sell personal information to data brokers. Where third parties process information on our behalf, we use appropriate contractual and security arrangements.

10. Cookies and Tracking

We use essential cookies and similar technologies to support account authentication, security and website operation.

Other technologies may be used for analytics, marketing measurement and affiliate attribution.

Where consent is legally required, non-essential technologies will only be used after the relevant consent has been obtained.

You can review further information in our Cookie Policy and manage applicable cookie preferences through the website’s consent controls.

11. Data Retention

We retain personal information only for as long as necessary for the relevant purpose and applicable legal requirements.

• Account information: Generally retained while an account remains active, with necessary records retained after closure where justified.
• Financial records: Retained for the applicable statutory accounting, tax and other legal retention periods.
• Booking and wallet information: Retained as needed to administer transactions, outstanding balances, refunds, disputes and financial obligations.
• Promotional rewards: Retained for reward administration, reconciliation and any necessary legal or accounting purposes.
• Customer support records: Retained for appropriate periods to resolve enquiries and manage disputes.
• Marketing preferences: Retained as necessary to manage marketing consent, objections and suppression records.
• Age verification information: Retained only for as long as necessary for the relevant verification, fraud-prevention or legal purpose.

We will securely delete or anonymise personal information when it is no longer required. Account deletion does not automatically remove information that must lawfully be retained.

12. International Data Transfers

Some service providers may process personal information outside the United Kingdom.

Where a restricted international transfer takes place, we will use an appropriate lawful transfer mechanism, such as applicable UK adequacy regulations or approved contractual safeguards.

You may contact us for further information about the safeguards used for relevant transfers.

13. Data Security

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, alteration and disclosure.

These may include secure connections, password hashing, access controls, restricted administrative permissions and security monitoring.

No internet-based service can guarantee absolute security.

Where a personal data breach occurs, we will assess and fulfil applicable reporting and notification obligations.

14. Your Data Protection Rights

Subject to applicable legal conditions and exceptions, you may have the right to:

• Access your personal information.
• Correct inaccurate information.
• Request deletion.
• Restrict certain processing.
• Object to certain processing.
• Receive eligible information through data portability.
• Withdraw consent where processing relies on it.
• Exercise applicable rights relating to qualifying automated decisions.

To exercise your rights, email privacy@v4ucinehub.com. We normally respond within one month, subject to applicable extensions and exceptions. We may request reasonable information to verify your identity.

15. Automated Processing

We may use automated systems to:

• Calculate film campaign progress.
• Record audience commitments.
• Administer reward eligibility.
• Monitor transactions.
• Produce aggregated demand reports.

We do not use solely automated decision-making that produces legal or similarly significant effects on individuals unless appropriate legal requirements and safeguards are met.

16. Marketing Communications

Where permitted by law, we may send information about upcoming films, cinema offers, loyalty programmes and relevant V4U activities.

You can opt out of optional marketing communications through the unsubscribe facility or by contacting us.

Essential account, booking, payment and security notifications may continue where necessary.

17. Complaints

If you have concerns about our handling of personal information, please contact: privacy@v4ucinehub.com

You also have the right to complain to the Information Commissioner’s Office (ICO).

Website: https://ico.org.uk · Telephone: 0303 123 1113

You may contact the ICO without first contacting V4U.

18. Changes to This Policy

We may update this policy to reflect changes in our services, technology or legal requirements.

The latest version will be published on our website with its revision date.

Where material changes affect how we process personal information, we will provide appropriate notice.

19. Contact Details

Use the Contact us form to contact us.

Email: privacy@v4ucinehub.com